How To Get Ongoing Passive Income With Every Website You Build

Web Designers Like You Have A Problem

Web design is a lucrative business. Each project can easily produce +75% margins if you have an efficient process in place.

Well, that sounds good.. so what’s the problem?

The problem is that web design is a «one-time payment business.»

When the project ends, your earnings stop. 

What happens when a project ends?

  • You have to network and scramble to find your next client (again).
  • You have to pitch why a good website is necessary in this day and age (again).
  • You will stress out because you can’t predict when your past customers will refer you (again).
  • You need to keep paying the bills without any income coming in (again).

The worst part? This process repeats itself until the end of time.

Web design is fun and reasonably simple to fulfill

However, its business model is seriously flawed.

 

But What If Your Clients Paid You A Monthly Retainer After You Finished Their Website?

Your clients are currently walking out the door satisfied with their shiny new website.

But what if I told you that you are leaving thousands of dollars on the table?

You are not capturing the most valuable type of income of all.

Passive income.

 

Your clients created a website because they want to increase their sales.

Even though a website is essential, we all know that only building a website will not magically bring business through their door.

In addition to a new website, your clients are looking for:

  • Ranking #1 in Google from day 1.
  • High quality traffic to their beautiful website.
  • Make their website profitable.

You know what that means?

Traffic to their website = monthly service.

What if you delegated that monthly service? = $500-1,500/mo in passive income.

Jackpot.

 

2-Step Guide to Passive Income: Choose Your Service And Fulfillment Partner

First, choose what service you are going to outsource. 

Most web designers upsell small services when finishing their clients website, such as:

  • Web maintenance
  • Domain/hosting
  • Etc

However, these services are not going to move the needle for you. They will only going to give you $20-100/mo max.

You need to provide services that:

  1. Give your client what they want (increased sales).
  2. Give you a bigger monthly retainer.

There are two main services that you can provide to your clients:

  • Google Ads (PPC)
  • Search Engine Optimization (SEO)

1. Google Ads (PPC)

Google Ads is Google’s PPC (pay-per-click) platform. The beauty about it is that it lets businesses be visible to targeted customers across all Google’s properties. The most common campaign type of Google Ads is Search, but companies also run Display Ads, Shopping Ads, YouTube Ads, and more.

The great thing about Google Ads is that it provides results from day 1. Your clients will be happy and see a return from their investment as soon as the service starts. Google Ads is a short and long term strategy.

2. Search Engine Optimization (SEO)

SEO stands for “Search Engine Optimization.” This service includes improving your website to increase its visibility and popularity in Google’s search engine. The better visibility your website has in Google, the more likely it is to be placed in the top positions.

The only downside about SEO is that it requires time for your clients to see results (3 to 6 months on average). You will need to educate your clients prior to selling this service. SEO is a long term strategy.

 

Finally, choose who is going to fulfill your service. 

You are not an SEO or PPC specialist. Also, you don’t want to deal with fulfilling the service(s) everyday.

You want to hire an expert to take care of everything while you collect your monthly checks and focus on selling websites.

There are plenty of freelancers and agencies out there. The best platforms for talent are the following:

  • Upwork
  • Reddit
  • X (Formerly Twitter)
  • Fiverr

The challenge is that most options are not reliable, offshore, and/or inexperienced in fulfilling Google services succesfully.

It’s difficult when your clients ask questions but you can’t reach your outsourced team since they are either on a different time zone or simply being non-responsive. Most people wouldn’t mind the lack of communication if their teams performed, but that is far from reality.

That is why we started providing white label Google Ads services to web designers and agencies.

We allow our clients to earn $500-1,500/mo in passive income by offloading their Google Ads fulfillment to specialized Google Ads professionals with a proven track record, so that they can focus on their services and scaling their agencies.

If you would like to know more, send us an email at info@astrapixel.com or visit us at astrapixel.com/white-label.

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